#0045 - Jaze Phua: King Of Viral Content

Our guest for this week’s episode is well-known for making viral social media content, most notably his "Naruto-inspired Mirror Run Challenge" in 2019 which has garnered 1.3 million views on Youtube to date! Film-maker and creative director Jaze Phua popped by the studio this week to share what he thinks about creating viral content at the expense of his pride and being a sell-out, his thought process behind creating content that connects with Gen Zs, how he started "Virality" and "SGVirality" and much more…