#0071 - Caitanya Cracks The Tiktok Code

Caitanya Tan is a charismatic freelance actress, emcee, and voiceover artist who prides herself as a multi-talented professional who’s also a social media content creator/influencer with close to 200k followers on TikTok! In this episode, Caitanya shares her career life journey starting from her time as a performer at Disneyland before becoming a “Cait of All Trades”, and opens up about her passion for content creation and the challenges of juggling her many talents in acting, hosting, and voiceovers. She discusses her experiences with burnout and how a long holiday in Japan played a crucial role in her recovery. In a deep dive with LENERD, they explore TikTok content creation, the platform’s algorithm, and whether musicians need to become content creators to succeed. Caitanya also shares some horror client stories and offers advice on handling difficult clients. Throughout the conversation, she emphasizes the importance of authenticity in content creation and the dangers of trying to please everyone instead of genuinely connecting with your audience, and offers some golden nuggets of advice for content creation and healthy mindset advice.